Hello!

Welcome to Switch! My name is Juan Araya and I’ve founded Switch to help leaders—and those who aspire to lead—grow into their best selves and find fulfillment along the way.

Since I was a kid, I’ve been fascinated by how teams accomplish great, sometimes seemingly impossible things together.

As a teenager, I read a book about Nike’s journey up to that point. I was inspired by how strong leadership could impact customers’ lives while creating meaningful career growth for employees. That sparked a lifelong passion for leadership and management.

Over the past 25 years, I’ve led teams of all sizes across Fortune 500 companies in a variety of industries. Along the way, I’ve learned countless lessons—and I’m still learning every day. Now, I’m committed to sharing those insights with others.

Although I work full-time, I also write and create videos to share ideas and experiences—much like others generously did for me. I’m always learning and exploring questions that matter to anyone trying to lead and grow: how to manage team dynamics and resolve conflicts, keep people motivated and engaged, navigate change and uncertainty, balance meaningful work with a fulfilling personal life, and build a career without losing sight of who you are.

My goal is to support and guide emerging leaders as they navigate their own journeys, helping them grow and succeed on their own terms.

Whether you’re leading a team, a business, a project, a nonprofit, or even a sports group, leadership can be one of the most beautiful and fulfilling experiences you’ll ever have.

It’s an incredible journey—one that brings challenges, growth, and lifelong rewards.

--J